Susan Hayer

Susan Hayer makes culture tangible so leaders can stop talking in slogans and start getting results. At Values Matter in Organizations, she works across manufacturing, hospitality, healthcare, and other sectors where high turnover, inconsistent service, and internal friction quietly erode performance. Her focus is the real culture problem most companies miss: values that look good on the wall but never show up in how people hire, lead, or make decisions when things get hard.

Her advantage is a disciplined way of translating values into concrete behaviors that people can recognize, repeat, and measure. Susan uses targeted conversations, sharp listening, and clear frameworks to uncover what is actually driving behavior on the floor, not just what leadership wishes were true. Through full scale culture transformations, she helps organizations turn vague principles into daily operating standards, so teams know how to act, managers know how to lead, and leaders can spot misalignment before it blows up into bigger issues. The outcome is simple. Fewer mixed messages, more consistent performance, and a culture that supports strategy instead of fighting it.

When pressure spikes and culture is either your biggest risk or your strongest asset, Susan brings a steady, no drama presence that keeps everyone focused on what matters. She strips away jargon, holds the line on clarity, and gives leadership teams practical ways to anchor behavior in their stated values. The leaders who work with her feel more confident in their people, more aligned in their decisions, and more certain that their culture will hold in tough conditions. When you need your values to drive execution, not just marketing copy, Susan is the partner you want in the room.