Steve Ferrante

Steve Ferrante builds sales and service teams that actually perform, not just talk about it. At Pinnacle Performance Training, he takes the chaos of multi‑location tire and auto service operations and turns it into a disciplined engine for revenue, repeat visits, and referrals. He knows the pressure of thin margins, aggressive competitors, and frontline staff who make or break every customer interaction. While most companies chase slogans and scripts, Steve zeroes in on the hard truth that culture, sales habits, and customer experience are fused together in daily behavior, not in a training binder.

His edge starts with how he diagnoses a business. Steve listens to sales and service personnel on the ground, digs into real customer moments, and spots the patterns leaders are too close to see. He connects sales process, customer experience, and workplace culture so they reinforce each other instead of fighting for attention. Teams that work with him learn how to sell value in a price‑driven market, handle service conversations with confidence, and deliver a consistent experience across every location. The proof shows up in stronger ticket averages, more loyal customers, and staff who stop winging it and start executing.

In high stakes situations, Steve brings clarity and a direct game plan. He strips out the noise, translates strategy into actions frontline teams can use today, and holds everyone to a higher standard without drama. Leaders feel the shift when he is involved: less firefighting, more control over customer outcomes, and a team that understands exactly how to win each day. When results matter and excuses are no longer acceptable, Steve is the partner you want driving the change.