Greg Hoover

Greg Hoover builds companies that actually run at the level their revenue suggests. Through ThirdStar, LLC, he works with small to mid-cap organizations in the $15–$100 million range that are growing fast but feel the strain in profit, people, and process. While many leaders chase one more sales spike, Greg zeroes in on the hidden operational drag that quietly taxes every dollar of growth, then shows them what a truly scalable system looks like when strategy, structure, and leadership are aligned.

What separates Greg is his ability to walk into a business and see, in a few sharp conversations and targeted diagnostics, exactly where capability is trapped and profit is leaking. He blends executive coaching, team development, and hard-nosed operational analysis to surface untapped talent, straighten lines of execution, and upgrade decision quality across the organization. Clients work with him to move from heroic, personality-driven output to disciplined, repeatable performance that supports new infrastructure, expanded staffing, and confident scaling. The proof shows up in cleaner P&Ls, stronger leadership benches, and teams that stop firefighting and start compounding results.

When stakes are high, Greg brings a calm, practical presence that cuts through noise and posturing. In strategy sessions, executive offsites, keynotes, or moderating critical events, he keeps the room focused on real levers and real tradeoffs, not theatrics. Leaders who partner with him gain clearer operating rhythms, sharper accountability, and a growth path that no longer feels fragile. He is the person you want at the table when it is time to grow on purpose instead of by accident.