Kevin DeShazo

High performance is non negotiable in sports, and that is the environment Kevin DeShazo understands cold. Through BETTER, he works with athletic departments and sports organizations from 30 to 300 people where pressure is constant, scrutiny is public, and internal dysfunction shows up on the scoreboard. He steps in when communication is frayed between staff and coaches, when culture is drifting, and when talented people are not executing as a unified team. While many programs obsess over talent and tactics, Kevin focuses on the leadership, communication, performance habits, and culture that determine whether that talent actually wins.

Kevin’s edge is his ability to translate leadership and culture into the language and pace of sport. His consulting zeroes in on how staff and coaches lead, how information moves, and where misalignment is quietly costing games, recruits, and careers. He uses direct conversations, clear frameworks, and honest feedback to help organizations clean up communication, tighten standards, and build a culture that supports sustained performance instead of emotional swings. The work is practical and gritty. Staff leave with specific tools and rhythms they can plug into team meetings, film sessions, and daily operations to raise the level across the board.

When expectations are sky high and time is short, Kevin brings a clear, steady presence that keeps everyone focused on controllables. He strips away buzzwords, calls out the patterns holding the organization back, and gives leaders simple, repeatable actions that move behavior now. Athletic departments and sports organizations that partner with him feel the difference in sharper communication, stronger trust, and a culture that competes with intent every day, not just on game day. If you want the inside of your program to match the ambition you project outside, Kevin is the partner you want in the room.