Justin Westbrooks
Published January 5, 2026
Your CEO walks into the all hands, pulls up a stool, and says they want to be real.
They talk about runway, missed targets, investor pressure, and personal doubt. Every fear in their head gets shared in the name of transparency.
Slack explodes afterward. People feel anxious and distracted. Resumes get updated. Top performers spend the next week decoding signals instead of shipping work.
Leadership leaves proud of their honesty. The team leaves quietly terrified.
That’s not transparency. That’s emotional dumping dressed up as authenticity.
The Fake Transparency That Quietly Destroys Safety
Somewhere along the way, transparency became “say everything you’re thinking.”
Executives confess raw fears on livestreams. They float half baked reorg ideas in Slack. They narrate investor wobble and board tension like the company is their therapy group.
Then they wonder why people feel less safe, not more.
Here’s the hard truth. Your people don’t want access to your nervous system. They want direction. They want to know what’s decided, where things are going, and what it means for their work and their life.
Psychological safety isn’t built by broadcasting fear. Amy Edmondson’s research shows it’s built through consistent responses and predictable leadership behavior. Safety comes from knowing how leaders will react when things are hard.
Oversharing does the opposite. It creates noise.
People start asking questions that kill focus. Is this a real decision or just a mood. Is my job at risk or are they venting. Is this my problem to solve or am I watching leadership spiral.
The room stops feeling honest and starts feeling unstable.
At that point, you don’t have a trust problem. You’ve got a containment problem.
Why Oversharing Feels Virtuous And Still Wrecks Trust
Most leaders who overshare have good intentions.
They’ve been told to be vulnerable, open, and authentic. They hear that secrecy kills trust, so they swing hard the other way. They dump the full, unsorted truth on people who can’t act on most of it.
In their mind, that’s courage.
To everyone else, it feels like this. A pilot walks out of the cockpit mid flight and tells the cabin they just had a serious engine scare and aren’t sure what happens next. Then they walk back without explaining the plan.
It’s honest. It’s also reckless.
Leadership emotions spread fast. Research on emotional contagion shows that leader mood shapes how people feel and perform, regardless of the actual situation. Once you put fear on a microphone, it’s no longer private.
When you put doubt on a slide, you turn it into policy.
It might make you feel lighter. It makes your team feel heavier.
Here’s the part most executives miss. People don’t judge you on how much you share. They judge you on what your sharing does to their ability to work and plan their lives.
If your honesty leaves them confused and powerless, they don’t experience you as transparent. They experience you as unstable.
Once that label sticks, every message runs through one filter. Can I trust this person to tell me what I need to know in time to act.
The Hidden Cost Of Being “Radically Honest” With The Wrong Things
Oversharing does more than raise anxiety. It quietly rewires behavior.
Research on voice and silence shows that people develop rules about when it’s safe to speak up. Those rules shape whether problems surface early or stay hidden.
Oversharing creates its own bad rules.
People learn that plans might change tomorrow, so they don’t commit fully today. They learn that leadership meetings are for processing, not deciding, so announcements stop carrying weight. They learn that leaders performing worry is praised, while execution level truth gets labeled negativity.
So teams nod in strategy meetings, then wait for the next reversal instead of pushing hard on the current plan.
From the outside, you look more open than ever. Inside, communication has become weather, not direction.
Once words stop mapping to commitments, psychological safety is already gone. Safety isn’t about comfort. It’s about believing that truth still leads to action here.
What Real Transparency Actually Looks Like
Healthy transparency isn’t radical. It’s disciplined.
Real transparency exists to help people make better decisions, not to help leaders feel better.
That requires standards.
1. Share the logic, not just the pain
Don’t say “things are hard” and stop there. Walk people through the thinking.
Explain what changed, what you considered, why this path won, and what it means for the next six to twelve months.
Context stops speculation. It turns anxiety into alignment.
2. Pair every hard truth with firm ground
If you share bad news, you’ve also got to name what won’t change.
We’re cutting this product and staying in this market. We’re tightening spend and still funding these bets. We’re restructuring this team and here’s what you can count on this year.
Ambiguity drains people. Stability gives their nervous system something to stand on.
3. Keep processing out of the broadcast channel
Leaders need places to be scared and messy. That place isn’t the all hands and it isn’t company wide Slack.
Use your exec team, your coach, and your board to process. Use the company channel when you’ve got decisions, scenarios, and a plan.
A simple test helps. If what you’re about to say relieves your tension more than it enables others to act, it’s not ready.
4. Make transparency a system, not a mood
Every major shift should follow the same pattern.
Decide what’s real and what’s speculation. Agree on what will be said and what it means. Name what happens next. Communicate it the same way every time.
No surprise confessionals. No vague hints. No leaders freelancing feelings in public.
This predictability isn’t boring. It’s stabilizing.
How CPOs And CEOs Turn Honest Talk Into Real Safety
Your job isn’t to prove you value transparency. Your job is to make sure your words help people win.
Start here.
1. Draw a hard line between transparency and oversharing
Write it down. Transparency means decisions, rationales, tradeoffs, and implications. Oversharing means unfiltered emotion or speculation dropped on people who can’t act.
Coach to that line and enforce it, even when intent is good.
2. Inspect the wake of your announcements
After the next open update, don’t ask if people felt inspired. Ask what changed in their behavior.
If you see more rumors, more hedging, and more “let’s see what happens” language, your transparency created instability.
You can see this in real communication patterns. Ownership language drops. Corrections spike. Dissent goes quiet. Those are early warnings, not vibes.
3. Reward clarity, not drama
Promote leaders who explain decisions cleanly, shield teams from noise, and surface real risks early without theatrics.
Make it clear that leadership here isn’t about broadcasting every boardroom whisper and calling it authenticity.
The Question Every Leader Needs To Ask This Week
Transparency isn’t a virtue. It’s a tool.
Used well, it builds trust, speed, and safety. Used poorly, it turns your company into an emotional roller coaster.
Before your next big message, ask one question.
Will this make it easier or harder for my people to do great work and sleep at night.
If you’re unsure, you already know.
Do the hard work in private. Bring the clear work in public.
Your people don’t need every thought in your head. They need the truth that helps them move.
Give them that consistently, and you won’t need to talk about psychological safety. They’ll feel it when it matters.
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