Justin Westbrooks
Published December 22, 2025
Most people think next year gets decided at the strategy offsite.
New OKRs. Big bets. Confident decks. Bold language.
That part feels decisive. It feels like leadership.
What actually shapes next year happens later, when pressure shows up and the plan gets tested. It shows up in how often priorities change, where disagreement is allowed, and whether decisions stay decided.
Those choices determine whether people commit or hold back.
Alignment Breaks Through Behavior, Not Intention
Leadership teams talk about alignment as if it’s a shared feeling. Get agreement. Get buy-in. Get the messaging right.
What matters more is consistency between what gets said and what gets funded, protected, and enforced.
Alignment erodes when priorities shift without explanation. When decisions reopen after being declared final. When leaders say focus and then add more work. When side bets quietly compete with stated goals.
People track those moves closely. When patterns stop making sense, they stop committing fully. They hedge. They slow down. They wait.
That cost never shows up cleanly in a dashboard, but it shapes the year more than any plan.
Next year’s performance will hinge on a few very specific leadership choices about stability, challenge, and follow-through. If those choices aren’t made deliberately, the system makes them for you.
Decision One: How Stable Priorities Will Be
Leaders like to call frequent changes agility. Markets move. Conditions shift. Adjustments happen.
The problem shows up when goals change so often that commitment never settles. People stop investing deeply because the target keeps moving.
Progress compounds when priorities stay stable long enough for people to organize around them. When goals shift constantly, work becomes cautious and fragmented.
Set a clear standard. Choose the small number of company-level priorities that matter most. Commit to keeping them stable for a defined period unless a formal decision changes them.
Changes shouldn’t happen through side conversations or casual messages. They should happen in the same forums where priorities were set, with clear explanation and clear tradeoffs.
Track how often top priorities get renamed, reframed, or replaced. That drift shows the real cost of change, not the story leaders tell themselves about flexibility.
Stability makes strategy usable.
Decision Two: Where Disagreement Belongs
Every leadership team says they want honesty. Most systems push it into private channels.
Public alignment forms quickly. Doubts move underground. By the time concerns surface formally, the window to adjust has already passed.
People speak up when they believe it’s expected and protected. Without that signal, they wait, and risk shows up later and louder.
Create visible challenge windows for major priorities. Make it explicit that leaders and critical teams are expected to push on plans for a defined period. Questions, conflicts, and risks belong there.
Then show what happened. What changed. What didn’t. Why.
Disagreement handled openly builds confidence. People learn that raising concerns leads to decisions, not consequences.
Use leadership forums to resolve tension in the open. Show how tradeoffs get debated and settled. When people see leaders work through conflict and commit, trust increases.
That trust matters because it sets up the third decision.
Decision Three: What Counts as “Proof of Alignment”
Most leadership teams rely on impressions to judge alignment. Survey scores. Meeting tone. What direct reports choose to share.
The real signals already exist in daily work. Language patterns. Ownership statements. Reopened decisions. Priority drift. Execution stalls.
Workplace surfaces these patterns across alignment, execution risk, and burnout by reading how work actually happens, not how it’s described after the fact.
The choice leaders face is whether to treat those signals as operational data or background noise.
Start with one simple measure. Track how often decisions labeled final stay final. Track how often they get diluted, reversed, or quietly ignored.
Put that number next to revenue and margin. When it drops, don’t blame confusion or motivation. Own the fact that leadership behavior trained people not to trust the plan.
Then look at how different teams talk about the same priority. Pull real examples. Compare language, outcomes, and timelines. Misalignment becomes obvious fast when you see the words people use.
Those signals tell you whether people are still betting on leadership or protecting themselves.
The Question that Matters This Quarter
Strip away the decks, slogans, and moments.
People are asking one practical question every day. When leadership says something matters, will the system act like it does and keep acting that way long enough for the work to succeed?
If the answer isn’t clear, engagement drops for rational reasons.
That gap doesn’t close through campaigns or messaging. It closes through decisions leaders make early in the year.
Set stability standards for priorities. Create clear windows for challenge. Measure whether leadership keeps its word and treat that measure seriously.
Leadership isn’t about excitement. It’s about credibility.
Next year won’t be won by the cleanest strategy document. It’ll be won by the teams whose leaders decide how they decide, how they listen, and how consistently they follow through.
Those decisions are already in motion.
Make sure you’re choosing them on purpose.
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